Wall of Comedy teams up with the Hunter Foundation for 'Debunk the Bias' EU referendum campaign
Did you know that the price of pizza will skyrocket in the event of a Brexit? Or that Jason Bourne is ‘head of the EU’? These are the questions Wall of Comedy is taking to the streets to ask Londoners as part of its ‘Debunk the Bias’ campaign for the Hunter foundation.
Wall of Comedy's ‘Debunk the Bias’ campaign
In a bid to cut through the falsehoods that some members of the British public apparently believe ahead of the 23 June vote, the group (which supports educational and entrepreneurial projects) has commissioned comedians Joivan Wade and Dee Kartier to encourage people to learn more about both sides of the argument before heading to the ballot box.
After asking people on the streets their share thoughts around some obscure (an untrue) EU ‘facts’. The results are amusing, with people earnestly calling Matt Damon's fictional character Jason Bourne "an idiot," and lambasting the Queen.
Following the hilarity, the duo then introduce some actual facts taken from The Hunter Foundation's handbook ‘Britain’s Decision: Facts and Impartial Analysis’.
Wall of Comedy is hosting the eight-day push, which will also be distributed across the site’s Facebook which has over two million followers as well as its YouTube and Twitter accounts. New clips will be pushed live until the day of the vote.
Produced by co-creation agency Latimer the videos are skewed towards a youth audience and have been designed to penetrate young people’s “bullshit radars” according to the creative shop’s managing director Matt Hay.
“Using parody, satire and comedy is a really great vehicle for cutting through issues that can otherwise feel quite challenging and quite difficult for people to navigate their way through,” he said of the initiative, continuing: “Humour can be a really quick and immediate way on challenging how ridiculous some of the assumptions are.”
‘Debunking the Bias’ is geared towards provide unbiased information in a cluttered and myth ridden arena according to the agency, with Hay adding that “giving people the right information and trying to mobilise communities to go out and vote however which way they decide,” are the main aims of the game.
Various political groups and neutral campaigns have been seeking to target millennials as part of their European Referendum messaging, earlier this week Kiera Knightley and Lily Cole fronted We Are EU’s ‘Don’t Fuck my Future’ drive. Meanwhile, Britain Stronger in Europe said it created its #Votin campaign in full knowledge that young people would poke fun at it.