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The Drum

Keira Knightley and Vivenne Westwood front bizarre 'Don't Fuck My Future' EU referendum campaign

Political group We Are EU has enlisted several A-listers to feature in a series of unusual ads urging Brits not to waste their vote in the forthcoming EU Referendum.

Keira Knightley, Vivienne Westwood and Lily Cole feature in the 'Don't Fuck My Future' campaign, which centres around the idea that it only takes five seconds to mark an 'X' on a ballot paper.

Rapper Big Narstie also joins the line-up encouraging people to make sure their voice is heard on 23 June.

The short films were produced for the We Are Europe UK by Adam&EveDDB, and even though the group backs the remain camp, the creative highlights the importance of voting, rather than sending out a political message.

Knightley's spot shows her learning lines before addressing the camera to say: "It only takes five seconds to practice the perfect awards face…and it takes five seconds to make an X in the ballot box. Five seconds to stop others fucking with your future."

The stunt is the latest push designed to ensure people head to ballot boxes next week, and follows on from a Tinder campaign created by Bite the Ballot looking to achieve a similar outcome.