The Drum releases B2B marketing special as it begins publishing quarterly magazine in the USA
The Drum, Europe's most read media and marketing title, has published its first US edition of its magazine, which will be distributed on a quarterly basis.
To kick off its first print magazine in the US, The Drum is hosting a B2B breakfast this Thursday, 10 March.
The first edition, supported by the FT and SteinIAS, will focus on the often overlooked sector of B2B marketing, featuring the latest trends and insights with features on Virtual Reality and Artificial Intelligence, business media, an interview with Western Unions' Nick Cerise, global head of marketing and e-commerce, the use of social media by B2B marketers, and a round up of the very latest trends affecting the industry as well as the creative campaigns produced.
The Drum also spoke to other business publishers to get their views on serving the B2B community.
Commenting on the first edition, Gordon Young, editor-in-chief of The Drum said: "Publishing our first regular edition of the magazine in America is another step in the growth and evolution of The Drum as a global media brand and we are certain the content within the issue will inform and entertain marketers across the USA."
In recent weeks, The Drum has also launched a dedicated B2B marketing hub which is updated regularly with research, news and insights for the sector too.
Since launching the publication initially online only in January 2015, The Drum has established its offices in the heart of Manhattan, with Minda Smiley joining as reporter and Natan Edelsburg and Adam Flomenbaum running the social TV blog, Found Remote - covering the evolution between TV and social media.
Meanwhile it has been growing it’s coverage across the country with Doug Zanger joining in January as editor at large, covering content from the West Coast of America.
Last year it also held a number of panel events and over the course of two days, through Plan it Day and Do It Day, brought brands and agencies together in New York to change the world through their ideas, a feat that The Drum will repeat later this year. In February 2016, it was also the only publication to speak to the social media chief at Trump Inc, Justin McConney, during a fireside chat in Manhattan.