By Minda Smiley, Reporter

February 10, 2016 | 1 min read

Last week, The Drum hosted a fireside chat with Justin McConney, Donald Trump’s director of social media.

During the talk, which was moderated by The Drum’s Found Remote executive editor Natan Edelsburg, the two talked about how McConney has built Trump’s unique social strategy from the ground up.

McConney started working for Trump about five years ago as a freelance videographer. While putting videos together for the billionaire businessman, he quickly realized that Trump had essentially no presence on social media.

So he decided to change that. He pitched Trump to see if he’d be interested in hiring him as director of new media, and five years later, McConney has helped turned the presidential hopeful into what some call a “master of social media.”

Afterwards, we spoke with some of the attendees, including Weber Shandwick’s senior vice president of media innovation & partnerships Jackie Danicki and CEO of Sawhorse Media Greg Galant, to find out what they thought of the chat.

Check out their responses in the video above.

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