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Business on the move: Premier League, Macmillan, Costa, B&Q, BBC and more


By The Drum Team, Editorial

February 26, 2016 | 5 min read

A round-up of the key new business moves from the week.

P&G has consolidated the advertising for its so-called ‘Dish’ brands with Publicis Worldwide, handing it an account that spans some 32-countries across six regions.

The Royal National Lifeboat Institution (RNLI) has appointed Positive to support its three-year drive to establish an “innovative digital culture.” Positive will support RNLI with digital campaigns, products, and events. This will involve developing campaign microsites and supporting with the charity’s mobile and digital innovation strategies.

Guide Dogs, the charity for the blind and partially sighted, has appointed Zone to develop its social media and content marketing strategy following a competitive three-way pitch. The initial work will centre around the guide dog puppy in training Clover who was featured on ITV’s This Morning.

Premier League's creative account has gone to RKCR/Y&R, The Drum understands. The business was highlighy contested following the group's radical clean brand overhaul, according to a source close to the matter. It is understood that the WPP-owned agency saw off one of its main rivals, adam&eveDDB, in the final round of the pitch to win the business.

High street coffee chain Costa has awarded its contested social and content marketing account to AnalogFolk as it looks to ramp up efforts to better engage with people online. The appointment follows a pitch process involving undisclosed agencies and will see the first work roll out in the coming months

TodayTix, the free mobile app for purchasing theatre tickets, has appointed Frank to handle their ongoing PR in the UK. Frank will be handling the PR and managing all of the UK specific campaigns from March 2016.

Macmillan Cancer Support has appointed Aesop to join the charity’s roster of creative agencies following a competitive pitch run through Creativebrief. Aesop joins a roster that includes VCCP, PHD Media and Kitcatt Nohr.

B&Q is plotting a shake-up of its consumer engagement strategy, with a specific focus on its ‘B&Q Club’ loyalty scheme, following the hire of Partners Andrew Aldridge. It’s the first time the retailer has tasked an agency with managing its CRM activity, having previously handled it in-house.

Samsung Electronics UK has appointed M&C Saatchi Sport & Entertainment to work across its key consumer passion point marketing following a competitive pitch process. To kick off the relationship, M&C Saatchi Sport & Entertainment will be delivering a Samsung Gear VR consumer experience across the RBS 6 Nations at Twickenham Stadium.

The relaunch of BBC's Top Gear will be headed up by Anomaly. The long-term partnership will see Anomaly create a global, integrated campaign to build excitement for the programme’s highly-anticipated relaunch this summer.

Molson Coors has appointed VCCP to handle the advertising for both its Staropramen and Cobra brands.

Tourism board VisitBritain is looking for an agency to promote the UK overseas. The tender is for agencies already on the government’s roster.

A review of Public Health England's digital and direct advertising is underway. It's currently handled by OgilvyOne.

Kellogg's is currently hunting an agency to pick up its European digital creative and media planning and buying business. Dentsu Aegis agencies Carat, iProspect and Isobar are inbumbents on the account.

Channel 4 has appointed Pitch to promote its Formula 1 and 2016 Paralympics coverage. Work begins immediately and will see the agency working alongside Channel 4’s in-house Press and Publicity team and undertaking two separate PR campaigns for the sporting events.


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