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RNLI picks Positive to drive three-year digital change project


By Jennifer Faull, Deputy Editor

February 26, 2016 | 2 min read

The Royal National Lifeboat Institution (RNLI) has appointed Positive to support its three-year drive to establish an “innovative digital culture.”

Positive will support RNLI with digital campaigns, products, and events. This will involve developing campaign microsites and supporting with the charity’s mobile and digital innovation strategies.

Ailson Mackenzie, digital transformation manager at the RNLI said: “We were thoroughly impressed with Positive’s response throughout the competitive pitch process. Their strategic thinking, creative ideas and honest approach stood out and we look forward to developing the partnership, to help us deliver our goals and vision.”

Positive was selected as part of a competitive process including a tender response and creative proposal.


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