Guide Dogs charity appoints Zone for content strategy
Guide Dogs, the charity for the blind and partially sighted, has appointed Zone to develop its social media and content marketing strategy following a competitive three-way pitch.
The initial work will centre around the guide dog puppy in training Clover who was featured on ITV’s This Morning.
Sonya Roberts, deputy head of communications and campaigns at Guide Dogs, said: “As the media landscape continues to change, we have to use the right content not only to engage audiences but also turn them into advocates for the work we do supporting people living with sight loss in the UK.”
Zone also counts British Red Cross, Cancer Research UK, Gatwick Airport and Coca Cola among the clients its helped hone social and content marketing efforts.