The Drum Awards Festival - Official Deadline

-d -h -min -sec

Guide Dogs Zone

Guide Dogs charity appoints Zone for content strategy

Author

By Jennifer Faull, Deputy Editor

February 26, 2016 | 2 min read

Guide Dogs, the charity for the blind and partially sighted, has appointed Zone to develop its social media and content marketing strategy following a competitive three-way pitch.

The initial work will centre around the guide dog puppy in training Clover who was featured on ITV’s This Morning.

Sonya Roberts, deputy head of communications and campaigns at Guide Dogs, said: “As the media landscape continues to change, we have to use the right content not only to engage audiences but also turn them into advocates for the work we do supporting people living with sight loss in the UK.”

Zone also counts British Red Cross, Cancer Research UK, Gatwick Airport and Coca Cola among the clients its helped hone social and content marketing efforts.

Guide Dogs Zone

More from Guide Dogs

View all

Trending

Industry insights

View all
Add your own content +