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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Virgin Australia sorry for urging Kanye West to 'eat a dick' on Twitter

An Aussie airline has issued an apology after it sent a rogue tweet to its 210k followers insulting Kanye West.

The now-deleted tweet (shown above) was directed at West calling him a “douche” and telling him to ‘EAD [eat a dick]’.

The Virgin Australia account issued the insult after Kanye gave a 30 out of 10 review of his album.

Virgin said the tweet was not sent by an employee.

Media agency Carat has taken responsibility for the tweet.

It’s been a rough week for Kanye whose been in the press non-stop over the release of his new album.

General Electric similarly dubbed the artist an asshole in an out-of-character tweet it has also deleted.

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