General Electric has landed itself in hot water in Twitter after a tweet posted from its official account appeared to call Kanye West and Mark Zuckerberg 'assholes'.
The post in question, now seemingly deleted, followed West's plea to the Facebook founder to help him out financially following the release of his latest album The Life of Pablo.
The brand posted a link to an article on the Guardian, accompanied with the commentary: "A game of assholes: Kanye West claims to be $53m in debt, and asks Mark Zuckerberg for help."
Though the post was swiftly deleted, Twitter users where quick to pick up on the mishap.
Looks like there may be an opening in the @generalelectric social media staff soon...
— Bernadette Vielhaber (@BVielhaber) February 15, 2016
@generalelectric@guardianmusic GE is into trolling now? Fantastic. — GK (@gkorwan) February 15, 2016
@generalelectric Did somebody hack the GE twitter account?
— Harald Ujc (@Harald_Ujc) February 15, 2016
@generalelectric@guardianmusic go home GE you're drunk! — greg walsh (@mtsguy) February 15, 2016
@generalelectric U ok hun?
— Andy Vale (@AndyVale) February 15, 2016
.@generalelectric going in a different direction this morning pic.twitter.com/Y2rIJAcQjq — Brandon (@bulinsky5) February 15, 2016
General Electric has yet to issue a statement on Twitter, and its not known whether the post was down to the account being hacked or a case of someone tweeting from the wrong profile.
West has been particularly active on Twitter of late to promote his new record, which was released exclusively on music streaming service Tidal over the weekend.