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Amazon, Apple & Google vie to live stream NFL matches

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By John Glenday, Reporter

February 5, 2016 | 1 min read

Amazon, Apple and Google are thought to be in contention to live stream NFL matches after American football’s governing body expressed a desire to sell off rights to Thursday Night Football.

Apple, Amazon, Google, NFL

The digital trio are understood to be amongst the bidders for the rights as they seek to broaden their content portfolio, with Amazon thought to be eyeing up a possible additional perk for its Prime subscribers.

For their parts Apple and Google have both previously been rumoured to have been in the running for three NFL matches in London next season, with the former rumoured to have been developing a proprietary TV service and Google’s ever popular YouTube platform going from strength to strength.

Thursday Night Football matches are currently broadcast by NBC and CBS and both providers reserve the right to stream matches to their own subscribers. The new deal would be one of the first occasions where NFL matches have been made available to non-cable subscribers however.

No deal has yet been confirmed however and the rights may end up being split between multiple parties.

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