Business on the move: account wins and reviews from Etihad Airways, UK Government, Confused.com, and Huawei
Welcome to The Drum’s Account Roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.
Local
Etihad Airways
Etihad Airways has appointed UK-based creative agency Lowe Open as it first direct marketing agency. Lowe Open was awarded the three year contract following a competitive pitch and has been tasked with enhancing Etihad Airways’ direct marketing activities.
Armed Forces Covenant
The UK Government has hired independent creative agency Rufus Leonard to handle the branding and communications for the Armed Forces Covenant; a promise from the nation that those who serve or have served in the Armed Forces, and their families, are treated fairly.
Food Standards Agency
The Food Standards Agency (FSA) has appointed Threepipe to help drive social reach and engagement around key consumer facing campaigns, after a competitive pitch. Threepipe will focus on developing content and paid-for strategies across Facebook and Instagram to support the first #WheresTheSticker campaign, which aims to encourage consumers to look out for the FSA’s green Food Hygiene Rating Stickers.
Bloo
Bloo, the toilet cleaner owned by the Jeyes Group, has appointed Make it Rain to build brand awareness around its Bloo product range.
Prospect UK
Prospect UK has become an official supplier of digital solutions to Team Sky. The partnership will see iProspect UK work with Team Sky to define a digital approach that delivers real fan engagement opportunities.
Britvic
Britvic has appointed 101 as the lead creative agency for soft drinks brand Drench taking over the account from incumbent CHI & Partners. The win follows 101's appointment to fellow Britvic brand Tango in 2014 and sees the agency take responsibility for a greater suite of brands including R. Whites lemonade.
Brompton
After a four-way pitch British bicycle brand Brompton has appointed The Earned Agency – part of the Cubo Group – as its UK PR and comms agency. The Earned Agency team will create and execute a series of strategic campaigns that showcase why a Brompton bike is perfect for both work and play in the modern city as it looks to reach a new fan base.
Confused.com
Confused.com have shortlisted Wieden and Kennedy, Karmarama and TBWA to pitch for its creative account. The three shortlisted agencies are to be briefed this week.
Global
Huawei
Huawei has chosen Leo Burnett China to be its advertising agency for Huawei B2B Enterprise Business Group. The agency will be responsible for the group's new branding strategy and creative work with the remit of building a “strong and reliable, global brand”.
OMD
OMD China has retained Danone Waters China, with key brands including Mizone and Yili, after a four-way pitch involving Carat, MEC and Havas. It has extended OMD’s brief to cover their digital investment.
Vera Bradley
Handbag maker Vera Bradley has named Minneapolis-based Mono as its agency of record. MDC Partners’ Mono will be tasked with leading the brand through a creative and strategic shift, with new work set to launch in spring of this year.
Jet.com
Jet.com awarded its $80m media business to WPP's Maxus. The agency will oversee planning, buying and analytics, namely the TV portion of Jet's overall media spend.
T-Mobile
T-Mobile has added Droga5 to its agency roster. PublicisSeattle remains the carrier's agency of record but it also works with the likes of Razorfish, Richards Group, FCB and Optimedia.