Bloo, the toilet cleaner owned by the Jeyes Group, has appointed Make it Rain to build brand awareness around its Bloo product range.
The brand has historically used traditional advertising with very little focus on digital activity, but has tasked Make It Rain to move it into the digital space using digital tactics ranging from social media through to soft programmatic display advertising.
“With some exciting new product launches on the horizon and a nationwide ‘Bloo (Blue) Mondays’ campaign in the works, Bloo needed an agency which was not only performance driven, but creative in its approach and that understood how to develop a brand’s digital footprint,” said Mel Billows, marketing controller at Jeyes Group. “Make It Rain have demonstrated a strong track record in achieving this.”
Lauren Jones, director of operations and technology at Make it Rain, said; “Bloo is a very exciting challenger brand that isn’t afraid of taking risks – we plan to support Bloo in harnessing and growing their digital presence through dedicated, strategic and performance based digital activity.”
Make It Rain was acquired by Toronto-based DAC Group in April 2015.
The Jeyes Group was founded in 1875 and has five main brands; Bloo, Parozone, Easy, Jeyes Fluid & Quickies.