Food Standards Agency takes food ratings stickers to Instagram and Facebook

The Food Standards Agency (FSA) has appointed Threepipe to help drive social reach and engagement around key consumer facing campaigns, after a competitive pitch.

Threepipe will focus on developing content and paid-for strategies across Facebook and Instagram to support the first #WheresTheSticker campaign, which aims to encourage consumers to look out for the FSA’s green Food Hygiene Rating Stickers.

The agency has also been tasked with supporting FSA by adapting design elements from the social media campaign for an outdoor media campaign, driving further awareness of the Hygiene Rating Stickers.

Michelle Patel, head of marketing and consumer insight at the Food Standards Agency, said: “We were impressed by the audience understanding that Threepipe brought to our brief and the creative ideas that brought it to life.”

Jim Hawker, co-founder of Threepipe, said: “This is a very exciting series of campaigns to be involved with and plays to our strengths in terms of creating innovative content and understanding how best to target and measure its impact.”

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