Bringing Data and Analytics to the Water Cooler: How the Workplace Is Far More Data Savvy Today
With more organizations relying on employees understanding changes, trends and intelligence in data-driven marketing, a study produced by the US- software company Tableau has predicted sharing data that is centralized, clean and fast as the best way to bring data intelligence into the every day conversation.
As data usage grows, the study predicts that employers will look for teams that can think critically, can collaborate, reach insights and speak a common language. This growth of knowledge is hugely helpful to marketers. With millennials’ entering the work force equipped with a keener understanding of analytic tools, the natural demand for these tools and even data warehouses will grow. The study predicts that this self-sufficiency will mean the market will respond quickly to shifting priorities.
Additionally, because of the growing demand for agile analytics, marketers will likely be able to make decisions based on the fact the right data is in front of the right people, and they can respond quickly. This can only occur, the study says, with the rise of sophisticated tools and the addition of new data sources or so-called data explorers. The data explorers will better combine, blend or join each data set, the study said.
The study predicts that marketers and those in the organization that are non-analysts are simply far more sophisticated today. The non-analysts will demand more and come to expect far more that a chart on top of their data. They will be seeking a more analytic experience so they can apply statistics, ask questions and stay in the flow of their analysis. This kind of knowledge and understanding means that marketers and others can more readily turn to cloud analytics and web data. The study predicts more companies will use cloud analytics to analyze data faster and will rely on it as they would any other critical enterprise system.
Increasingly, the study predicts organizations will seek to establish a Center of Excellence that fosters more marketers and employees to adopt self-service analytics. Through online forums and one-on-one training, the centers will educate non-experts to inform their workflow across the entire organization. Additionally, as mobile analytics is more and more of a household world now, the study predicts that working with data is going to grow in its ease and appeal and will become a dynamic part of the analytics process.
The study also predicts that to remain agile, a number of new technologies will enter the Business Intelligence ecosystem. This implies that organizations will be able to embrace and understand new technologies which for sophisticated marketers is clearly a step in the right direction.