Digital ad revenues spiked 23 per cent last quarter to record-setting $15bn
US online ad revenues brought in $15bn during the third quarter of this year, making it the highest quarterly spend on record, according to the Internet Advertising Bureau.
The number marks a 23 per cent increase from 2014’s third quarter revenues of $12.2bn. It’s also a 5 per cent jump from this year's second quarter revenues of $14.3bn.
Sherrill Mane, senior vice president of research, analytics and measurement at IAB, said: “Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged, and informed.”
Earlier this year, the IAB reported that online ad revenues in the US reached $27.5bn in the first half of 2015, a 19 per cent increase from the first six months of 2014.