Digital ad revenues climb 19 per cent in first half of 2015
Online ad revenues in the US reached $27.5bn in the first half of this year according to a report from the Interactive Advertising Bureau (IAB), marking a 19 per cent increase from the first half of 2014.
Mobile spend posted a 54 per cent rise to $8.2bn during the first half of 2015, with mobile now making up 30 per cent of revenues generated from the internet ads.
Sherrill Mane, senior vice president of research, analytics and measurement at IAB, said: “Internet ad revenue growth is being driven further than ever before, as advertisers continue to invest in new ways to reach consumers. Audiences have rapidly altered their media and purchasing habits and made digital media and mobile devices an integral part of their lives.”
Digital video ads raked in $2bn in the first half of this year, a 35 per cent jump from the $1.5bn they brought in during the same time last year. Search ad spend increased to $10bn, an 11 per cent increase from last year’s $9bn, and social media revenues increased 51 per cent to $4.4bn.
Display ad spend rose 5 per cent to $6.8bn, accounting for 25 per cent of all digital ad revenue.
According to the IAB, retail, financial services, and automotive advertisements continue to account for nearly half of all digital revenue.