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Procter & Gamble gives Omnicom its multi-billion dollar account

Procter & Gamble, whose brands include Charmin, Always and Pampers, has chosen Omnicom to handle the majority of its multi-billion dollar media buying and planning business following a review of its North American agency roster earlier this year.

Incumbents Carat and Publicis Groupe’s Starcom Mediavest Group will still hold onto some of the business, according to Ad Age.

Carat will retain about one-third of the business while Starcom Mediavest Group will continue to work on some brands, people with familiar with the matter told Ad Age.

The move comes less than a week after Publicis Groupe announced a reorganization of its structure, with its media businesses being consolidated under Publicis Media and led by chief executive of ZenithOptimedia Steve King.

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