Publicis Groupe has announced a restructure of the business which will see the introduction of chief client officers leading four new sectors of the business as it moves to centre its offer around client performance.
In a video released on YouTube, chief executive Maurice Levy revealed the changes, with each chief client officer made responsible for the range of services and skills clients are able to benefit from.
He claimed that the promotions from within the new structures would "determine the future" of the business.
First of the promotions will see Publicis Worldwide chief, Arthur Sadoun tasked with leading Publicis Communications, a group that will comprise of creative businesses; BBH, Saatchi & Saatchi, Publicis Worldwide, Leo Burnett, Nurun, MSL, production hub Prodigious and Marcel.
The media businesses Starcom Mediavest, Vivaki, Zenith Optimedia, Performics, MRY, Moxie or RUN will be known as Publicis Media and be headed up by Steve King.
Publicis Sapient will include Sapient Consulting, SapientNitro, DigitasLBi, Razorfish and all the associated entities and be run by Alan Herring while health and Pharma offer, Publicis Healthcare will be led by Nick Colucci.
Despite being grouped, each agency brand will preserve that identity, the company stated, while Starcom Mediavest chief Laura Desmond will be handed the task of leading a committee in the US, the first that will be run in each of the main countries that the Groupe operates within. This will aim to allow it to use its assets to the best effect, the release announcing the new structure claimed.
It was also revealed that countries that don't "get the attention they rightfully deserve" from within the groupe would also be managed through a new identity, Publicis ONE, led by Jarek Ziebinski which will aim to better coordinate all client services.