Adobe crowns Apple’s iOS dominant platform for Pay-for-TV video streaming

Apple’s iOS was the dominant platform for Pay-for-TV streaming in the first quarter of 2015, according to research from Adobe Digital Index (ADI).

In a report studying the Online Video Viewing and Browsing Trends between 2014 and 2015, Adobe noted that Apple has a leading share of US TV streaming, due to its diverse assortment of devices operating on a singular iOS platform.

In the first quarter of 2015, Apple captured almost two-thirds of authenticated video after a 282 per cent year over year growth in the streaming market.

By device type, iPads accounted by 30 per cent of all viewing followed by 18 per cent on iPhone, ten per cent on Apple TV and one per cent on the iPod.

In contrast Android devices only composed 17 per cent of streaming. Apple TV rival Roku snagged eight per cent of streams.

Tamara Gaffney, principal analyst at ADI, said: “Apple is sitting in the catbird seat because of its dominant position with access to consumers and a wealth of video data.

“The challenge will be to see if it can monetize the strategy fast enough to get ahead of the movement away from linear TV toward digital viewing. Apple is clearly looking to play in the video-streaming market, and the growth of that market is a big indicator as to why.”

The report’s release follows TV network Showtime announcing it and Apple are to release its programming in a standalone streaming service.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.