Showtime is partnering with Apple to provide its programming in an online streaming service.
Apple TV, iPhone, iPad and iPod users in the US will be able to subscribe to Showtime as a stand-alone service via a dedicated app for $10.99 a month. However, additional platforms are to follow Apple’s iOS in the coming months.
Leslie Moonves, president and chief executive of CBS, said: “Going over-the-top means Showtime will be much more accessible to tens of millions of potential new subscribers.
“Across CBS, we are constantly finding new ways to monetize our programming by capitalizing on opportunities presented by technology. This works best when you have outstanding premium content – like we do at Showtime – and when you have a terrific partner like Apple – which continues to innovate and build upon its loyal customer base.”
Subscribers will have full access to Showtime’s full back catalogue, offering a 30 day trial to those who sign up to Apple in July.