By Justin Pearse | Managing Director, The Drum Works

May 14, 2015 | 1 min read

At the final IAB Mobile Engage event, The Drum caught up with some of the industry’s most influential players to get their thoughts on the mobile advertising industry today.

Dara Nasr, Sales Director, Twitter celebrated the size of the last IAB Mobile Engage as a fitting tribute to the successful growth of the mobile advertising industry over the last few years.

A big reason for this success he believes is the ability of mobile to act as an amplifier for every other type of media.

Discussing the success of brands using mobile, he described the volume of consumer conversations across Twitter each day as giving them an easy shop window on consumer behaviour.

The Drum IAB Mobile Engage 2015 Interviews

Rob Newlan, EMEA head of Creative Shop, Instagram & Facebook

IAB CEO Guy Phillipson

Hannah Buitekant, Director Mobile, Mail Online

IAB IAB Mobile Engage News

More from IAB

View all