The Drum IAB Engage Interviews: Dara Nasr, Sales Director, Twitter
At the final IAB Mobile Engage event, The Drum caught up with some of the industry’s most influential players to get their thoughts on the mobile advertising industry today.
Dara Nasr, Sales Director, Twitter celebrated the size of the last IAB Mobile Engage as a fitting tribute to the successful growth of the mobile advertising industry over the last few years.
A big reason for this success he believes is the ability of mobile to act as an amplifier for every other type of media.
Discussing the success of brands using mobile, he described the volume of consumer conversations across Twitter each day as giving them an easy shop window on consumer behaviour.