Daily Telegraph launches ‘unprecedented’ email marketing intervention urging readers to vote Tory

The Daily Telegraph has embarked on a last-ditch email marketing campaign to convince its readers (and those on its mailing list) to vote Conservative.

In addition to the pro-Tory front page published today (Thursday 7 May), the newspaper emailed its leading article, written by editor Chris Evans, showing an overwhelming support for the Conservative party - casting aside the illusion of impartiality at the publication.

The email asked: “Do we continue under the Conservatives with the open, enterprise-led economic approach that has underpinned our prosperity for nearly 40 years or do we revert to an old-style, 'government-knows-best' culture championed by the most left-wing Labour leader for a generation?”

It concluded: “The Daily Telegraph urges its readers to vote Conservative."

The letter was sent to those who had opted in to “receive marketing messages by email from Telegraph Media Group”.

The move was criticised by some social media users:

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