Reverberate: US media & marketing news you need to know – Apple Watch late? Twitter pins apps and eBay & PayPal promise to remain friends

Morning all, here’s a glimpse at all the media and marketing news you should know today.

1.Facebook has threatened Google’s ad revenue by patenting an ad exchange network capable of serving users content such as video, wall posts, news articles, photos or apps, based on their viewing history. Business Insider reports that Facebook’s wellspring of user data could help its targeting surpass that of Google’s.

2. Samsung is investing in Bitcoin ledger technology for new mobile applications notes Bloomberg. Although the currency itself has halved in value in the last year, the digital public ledger technology could help facilitate online shopping.

3.Amazon has finally received the go-ahead to test its drones in the US – after it threatened to move its trials abroad, according to International Business Times. The firm which has been more openly embraced at its Cambridge facility in the UK now has FAA approval to test its Amazon Air deliveries outdoors – with a number of caveats.

4.LinkedIn has snapped up online education firm Lynda.com for what the New York Times reports was a $1.5bn fee. The companies stated that Lynda’s academic and creative courses could help with the betterment of LinkedIn's professional userbase.

5. Twitter is experimenting with pining apps to brand profiles, according to the Next Web. The feature is only available on iOS devices at the moment but some users have noticed that Periscope, Vine and Uber apps are connected to their respective profiles.

6. Tobacco giant Swedish Match has one day to convince the US Food and Drug Administration that its moist powdered tobacco product snus does not need to carry a health warning, reports the Guardian. The firm wants the labels to carry the message that its product carries lower risks to health than cigarettes.

7. Parting eBay and PayPal have signed a non-competition pact forbidding each to stray into the other’s core business. Fortune reports the agreement was filed on Thursday.

8. Apple Watch enthusiasts could have to wait as long as six weeks to receive their smartwatch. Business Insider reports that the wearable, which was made available for pre order today, was listed with a dispatch time of June.

Stay in the media and marketing news loop at thedrum.com, and for a look at yesterday's round-up hit this link.

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