Paddy Power provokes outrage with ‘prove you’re not prejudiced’ Chelsea campaign
Irreverent Irish bookmaker Paddy Power has provoked a row with its latest media stunt in which it set up a stall staffed with various minority stereotypes and invited Chelsea fans to ‘Prove you’re not prejudiced’ by posing for a picture outside Wembley stadium.
Following in the wake of a racism row when Chelsea supporters blocked a black man from boarding a Paris subway train the stunt was met with incredulity by some.
These included Jonny Gabriel who described it as Paddy Powers ‘worst publicity stunt’.
@paddypower This is pretty much the worst publicity stunt you've done yet, and you offered betting specials on the Oscar Pistorius case.
— (via @JonnyGabriel) (@JonnyGabriel) March 1, 2015
Another critic opined:
— Jim Mc (@jimspur72) March 1, 2015
Whilst yet another accused Paddy Power's PR team of scoring an own goal,
The latest marketing news and insights straight to your inbox.
Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.Sign up
— Nick foxall (@Reddevilfox) March 1, 2015