Paddy Power provokes outrage with ‘prove you’re not prejudiced’ Chelsea campaign

By John Glenday | Reporter

March 2, 2015 | 2 min read

Irreverent Irish bookmaker Paddy Power has provoked a row with its latest media stunt in which it set up a stall staffed with various minority stereotypes and invited Chelsea fans to ‘Prove you’re not prejudiced’ by posing for a picture outside Wembley stadium.

Following in the wake of a racism row when Chelsea supporters blocked a black man from boarding a Paris subway train the stunt was met with incredulity by some.

These included Jonny Gabriel who described it as Paddy Powers ‘worst publicity stunt’.

Another critic opined:

Whilst yet another accused Paddy Power's PR team of scoring an own goal,

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