Mattel collaborates with Google to reimagine View-Master toy

Toy maker Mattel has teamed with Google to produce a new version of its View-Master which works with Google Cardboard.

Mattel's new View-Master will enable users to explore famous places, landmarks, nature, planets and more in 360 degree ‘photospheres'. By pairing the View-Master's ‘experience reel' and app with an Android smartphone, children will be able to experience an imaginative and interactive learning environment.

Initially available in the US from autumn this year, consumers will be able to purchase the View-Master viewer and a sample experience reel for $29.99. The sample reel, when paired with the accompanying app and a smartphone, will provide a glimpse of the full View-Master experience, including a gallery of classic View-Master images and a journey into space with a tour inside a space shuttle.

"The View-Master was first introduced at the 1939 World's Fair in New York, giving consumers access to spectacular 3D worlds by simply selecting a reel and looking through a device," said Doug Wadleigh, SVP and global brand general manager, Toy Box at Mattel.

"By working with Google's Cardboard platform, we are now able to take that experience even further bringing the discovery and immersive viewing experience of the View-Master to the digital age. Combining technology and innovation with this classic toy gives kids an enhanced experience allowing for play opportunities not yet imagined through new, digitally curated content."

Additional experience reel packs will be sold separately for $14.99, and each pack will feature four themed experience reels, including nature, adventure destinations and science.

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