Categories Marketing Agencies Creative Media Sustainability Technology

Mattel

Barbie and little girls from the first movie teaser

01 Feb 2024

8 min read
Mattel brand chief on 5 ways Barbie changed its marketing model forever
mattel
Barbie in the 2023 moovie

21 Aug 2023

8 min read
Stepping into Barbie’s heels: is a branded content renaissance coming?
barbie
barbie
Premium Item

07 Aug 2023

9 min read
Too late to the Barbie party? How to improve your timing for the next phenomenon
Agency Advice
An eye, in a shaft of light

04 Aug 2023

6 min read
As attention spans drop to 1 second, can AR stop the scroll?
The Drum Network
Barbie and Ken, in the 2023 movie Barbie

21 Jul 2023

6 min read
Barbie v Oppenheimer or: how I learned to stop worrying and love the blonde bombshell
The Drum Network
barbie

13 Jul 2023

6 min read
Is Barbie the ultimate influencer? A deep dive into the brand’s enduring relevance
Opinion
Warner Bros Barbie movie drops July 21

06 Jun 2023

7 min read
The brand boss behind Barbie’s comeback opens up the Mattel Playbook
mattel
Image

11 Oct 2022

2 min read
Barbie aims to inspire with upcoming NFT series
barbie
Pokemon2

10 Aug 2022

3 min read
Ads of the Week: 3D Pokémon take over Tokyo and Ford drops a horror film
creativity

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024