Tesco is giving shoppers tips on how to make Christmas dinners feel brand new with the launch of a Twitter tool that turns leftovers into recipe tips.
People can tweet @TescoFood from Boxing Day onwards to find out what they can make with the remains of their Christmas grub, whether its turkey, Brussel sprouts or parsnips.
Over 5,000 responses have been created for what the retailer calls “potential mischief makers” trying to catch it out, which will run alongside updates to some of the more popular leftover recipes.
Claire Hoey, marketing manager in Tesco’s Content and Conversation department, said: “As the UK’s biggest retailer we’re always looking for ways to help our customers minimize food waste and make the most of their leftovers. Our #LeftoversWizard will help provide all those budding cooks out there with a little festive inspiration when it comes to that leftover turkey and stuffing.”
Tesco joins a growing list of brands opting to turn their Twitter presence into more of utilities platform. Heineken launched a Twitter service this summer that recommends the nearest pubs and bars when a person tweets their location, while the nation’s biggest brewers have joined forces to recommend beers for particular dishes everytime someone tweets @theresabeerforthat.
Tesco's Twitter tool was created by content agency Cedar.