Sainsbury's Skeletor Honda

AOL ranks December's top videos: Waitrose, Honda, John Lewis, Poo-Pourri and Sainsbury's feature


By John McCarthy | Opinion editor

December 12, 2014 | 3 min read

AOL Be On has announced its top five global videos in December with warm and funny ads taking the top spots.

The media analytics group measured each campaign’s success using a rating system based on six general criteria: instant attractions, audience retention, storytelling, share ability, production and overall campaign.

December’s top five entries are listed below.

5: 'The Gingerbread Stall' by Waitrose

This video told the tale of a young girl asked to bake gingerbread biscuits for her class’s stall at the school Christmas fair. She was successful in enlisting the aid of Waitrose's staff.

The emotional impact was further strengthened by a choir's rendition of “Try” by Dolly Parton

The ad by Bartle Bogle Hegarty has received 570,454 views.

It scored 8.3.

4: 'Skeletor and He-Man singing Jingle Bros' by Honda

Skeletor, the anti-hero of the 'Master of the Universe', marked himself as a Christmas Grinch in this witty stock-animation duet with He-Man.

The video, which accompanied Skeletor’s takeover of Honda’s website and social media channels, has mustered 178, 692 views.

It scored 9.

3: 'Monty the Penguin' by John Lewis

John Lewis did not disappoint with 2014's Christmas ad which told the story of Monty the Penguin, the loyal friend a young schoolboy named Sam.

This emotional ad focused on a number of themes that centre around the joy and love of Christmas upon its launch, which saw it trend on Twitter for days.

The adorable slot was created by adam&eveDDB and has received almost 20m views.

It scored 9.1.

2: 'Even Santa Poops' by Poo-Pourri

This ad took saw Santa caught using the toilet in a humorous spin on Christmas tradition.

The short, conceived and shot by World War Seven, has reigned in 8.9m viewers.

It scored 9.2.

1: 'Christmas is for Sharing' by Sainsbury's

This ad, depicting the story of the Christmas Truce during the Great War, showed a young British soldier connect with a German trooper who, upon returning to his camp, found he had been gifted a chocolate bar.

It ended on the tagline ‘Christmas is for sharing’.

Despite the ad receiving 727 complaints, the ASA ruled that it did not break any broadcasting rules.

The video, created by Abbott Mead Vickers BBDO, has mustered an astounding 14.78m views on YouTube.

It scored 9.5.

Sainsbury's Skeletor Honda

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