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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Skeletor 'conquers' Honda's social channels in dastardly takeover prank

He-Man’s nemesis Skeletor has staged an online takeover of Honda’s website and Twitter accounts.

At first many thought the account, which has half a million followers, was the victim of an ingenious cyber-attack.

However, the Japanese car firm later saw Skeletor invade its US website as part of a retro promotional push for its cars deals.

On the firm's Twitter page, Skeletor changed the Honda bio, it now reads: "It is I, Skeletor! Master of the Universe, Internet, and now Honda’s Twitter Account! Prepare to experience my evil in 140 characters or less!! Muahaha!!!"

Furthermore, the villain saw high social engagement with a series of relevant and tenacious tweets.

The tweet-fiend was pushing his invasion of Honda using the hashtag '#Skeletakeover'.

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