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Boots looks to tug Christmas heartstrings in #SpecialBecause ad with night-shift nurse

Boots has followed on from last year’s Christmas ad with again showing a display of affection, this year featuring a family delaying their Christmas celebration so that a nurse working on Christmas Day could join them.

The ad by Mother London, which will air during ITV’s Downton Abbey on Sunday 9 November, ends with the tagline ‘Because she’s special’.

Boots UK marketing director Andy Ferguson said of the ad: “We know that for our customers giving the perfect Christmas gift offers much more than just the present itself, it is a way for them to show how much they care.

“This Christmas we want to inspire our customers to celebrate the special people in their lives, not just by giving the perfect gift from Boots, but by sharing the reasons they matter for the whole nation to see.”

He added that the aim of the ad was to make friends, families and those who help us feel good.

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