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Boots looks to tug heartstrings in Christmas ad showing teen giving back

Boots has unveiled its Christmas ad, showing an initially surly looking teenager sneaking around giving presents to those who helped him through the year.

The teen leaves gifts to ‘the fittest girl in year 10’, his maths teacher and the woman who gave him his first job, amongst others.

The ad, created by Mother, looks to persuade the public to buy gifts for those who have done something special, and has the end line ‘Let's make the people that make us feel good, feel good!’

The soundtrack to the ad is Bronksi Beat's Smalltown Boy.

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