See what’s on at The Drum
Agencies for Growth Festival Banner

Zombies horde Viennans with Walking Dead VR bus shelter

To celebrate the release of the Waking Dead season five in mainland Europe, Fox Germany and Sky Austria teamed up to frighten commuters waiting on the bus with a modified ‘zombie’ shelter.

The video, called the ‘Sky Scary Shelter’ cruelly subjected those waiting on buses in Vienna to ‘walker’ attacks transplanted onto the city street by a screen in the shelter.

Pre-produced zombie attacks, filmed in front of a green screen, popped up to frighten Viennans in a prank worthy of the Halloween season.

Over 12 million viewers have watched the YouTube video, to catch a glimpse of the shelter giving commuters the fright of their life.

Topically, this is not the first time a Walking Dead promotion has caused bystanders to jump out of their skin.

To celebrate the show’s launch in the UK, Now TV and WCRS placed fake zombie-attack CCTV screens in petrol stations.

From an advertising stand-point, 2014 is the year of the viral shock videos with Ford also jumping on the band-wagon with a chilling car-wash from hell prank last week.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy