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Ford's demon-car wash prank ad wishes viewers a happy Halloween

Automotive giant Ford has launched a new Halloween video where it tricked unlucky individuals into taking their cars into a haunted car-wash where they were set to receive a fright.

Passengers thought they were being recorded on a test drive of Ford’s new range but the unfortunate customers ended up on a journey through hell, as the car-wash's lights went out and men dressed as monsters started battering the car.

The ad, filmed at a Detroit car-wash, with the help of prop-supplier Erebus and creative agency the Work, saw the drivers let in on the cruel prank - but not the passengers.

The video has received over 700,000 views since it was launched last week was released on YouTube and the brand’s Tumblr page.

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