The Drum Awards Festival - Extended Deadline

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By John McCarthy, Opinion editor

October 9, 2014 | 2 min read

To celebrate the return of apocalypse drama the Walking Dead, Now TV and WCRS have placed fake zombie-attack CCTV screens in petrol stations across the UK.

With Amscreen media placements at petrol stations around the country, the Walking Dead CCTV footage will show each station's forecourt being swarmed with flesh-hungry zombies. Over 20 actors were hired to record the clip.

Upon its conclusion, the footage directs customers to view the new season of Walking dead which will be broadcast Now TV later this year.

Jana Mollett, marketing controller at Now TV, said: “When WCRS presented the idea we were immediately on board. We’d run activity with Amscreen recently and this seemed like a fantastic and innovative way of utilising the media to deliver standout and talkability.

“We’ve also amplified the activity in social and with a competition giving a lucky winner the chance to appear in the film.”

Simon Robinson, creative director at WCRS, said: “I’ve loved the idea of playing with CCTV in petrol stations and getting people to double-take on what’s going on outside the safe confines of the forecourt shop.

“We hope it will surprise and entertain people while they wait to pay for their unleaded.”

The ad launched on Thursday 9 October at over 450 petrol stations across the UK. Earlier this year, Walking dead star Norman Reedus, who plays crossbow wielding Daryl, was given a fright of his own in a Fox prank which saw a zombie lurch out at him from under a table. It was later shared through social media channels.

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