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People on the move: new hires at Shop Direct, Yahoo, Telegraph Carslberg, Mindshare, Tribal Worldwide, Grey and more


By Ishbel Macleod, PR and social media consultant

October 17, 2014 | 5 min read

The Drum takes a look at the latest hires, departures and promotions across the agency and brand sphere, with Trinity Mirror, Shop Direct, Grey, Maxus and Exposure among this week's appointments.

Shop Direct

Gareth Jones, group retail and strategy director at Shop Direct, has been promoted to deputy chief executive.

He will continue to hold responsibility for e-commerce, customer intelligence, marketing, trading and creative at the Shop Direct brands, including Very and Littlewoods.


Yahoo has appointed the Washington Post’s Kevin Gentzel to join its team as head of advertising sales for North America.

Arnie Applebaum, The Washington Post’s publisher of targeted products, will act as interim chief revenue officer following Gentzel’s stepping down.


The Telegraph has announced a host of promotions, with Chris Evans, while remaining editor of The Daily Telegraph, also taking on the role of director of content.

Allister Heath and Robert Winnett have also been named deputy directors of content as part of the move, which takes place as part of the accelerated transformation plan for the Telegraph.

Quintessential Brands Group

Gin distributor The Quintessential Brands Group has appointed Lizzy Johnston as international marketing director.

Prior to this, she was global brand director for Captain Morgan at Diageo, and has also held roles at Heineken International and Asia Pacific breweries.

Carlsberg UK

Carlsberg UK this week promoted Darran Britton from marketing and strategy director to on-trade sales director, while Tony Watson – previously director of take home sales – has become off-trade sales director.

The moves will allow chief executive James Lousada to focus fully on his role.


Mindshare has hired Somo’s Neil Bruce as head of mobile, as the company looks to expand its mobile offering.

The appointment comes shortly after Mindshare promoted James Chandler to the role of global mobile director.


Maxus has promoted Lindsay Pattison from leading the UK division of the company to becoming global chief executive.

Pattison said: “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM.”

Her previous role of UK chief executive will be handled by Nick Baughan.


IgnitionOne managing director Simon Haynes has left the company after over a year at the helm.

It is believed that he has left for a new role, which is as yet undisclosed. In the interim, Stephan van den Bremer, IgnitionOne managing director Europe, will run the UK office.

Trinity Mirror

Trinity Mirror has appointed Hearst’s Rachel Stock as group HR director.

Stock said: “It is an exciting time to be joining Trinity Mirror and I am looking forward to working with Simon and the team on the ongoing transformation of the business.”

Tribal Worldwide

Tribal Worldwide has appointed James Hogwood, previously associate creative director at AKQA, to its team.

Reporting to executive creative director Simon Poett, Hogwood will work with creative director Victoria Buchanan on campaigns for brands such as Fitness First, Morrisons and Volkswagen.


Grey London has promoted Nils Leonard, chief creative officer, to chairman.

Still holding the CCO role, Leonard has been given brief to drive innovation across the whole business.

Meanwhile, Grey New York hired Andreas Dahlqvist as chief creative officer, where he will oversee the 500+ creative department employees.

Tor Myhren, worldwide chief creative officer and president of Grey New York, said: Andreas is a rare breed who has both the vision of where to go, and the personality that makes you want to follow him there."


Exposure Group has hired BBH London's head of account management, Keir Mather, as its first managing director.

He will be tasked with overseeing the daily operations of the business within the UK.

Fat Media

Michael Gibson, managing director of Fat Media, is moving on to new challenges after eight successful years with the agency.

He joined the four original founders of Fat Media in 2006 after 14 years in London where he helped build up and sell two businesses.


Cherish has hired ex Sparkpr UK lead Paula Santos as director, as the agency continues to expand its mobile and digital client portfolio.

The company has also appointed new consultant Nicola Handley to work within its consumer team.

Rebecca Oatley, managing director of Cherish commented: “As Cherish evolves, we are looking to consultants with new skills and experience to maximise the opportunities in place for our clients. It’s a privilege to have someone of Paula’s expertise on the team and we’re really looking forward to working with Nicola and Paula over the coming months and years.”

Want to get your career on the move? Find the latest industry opportunities on The Drum Job page and follow @TheDrumJobs for updates.

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