Maxus promotes Lindsay Pattison to global CEO and Nick Baughan to UK CEO roles

Maxus has promoted Lindsay Pattison from leading the UK division of the company to becoming global chief executive.

The announcement was made by GroupM’s global president Dominic Proctor, who Pattison will report to as she co-locates between London and New York.

“Lindsay has a proven reputation as a leader and is held with enormous regard both internally and by her clients,” said Proctor. “She exemplifies the spirit and ambition of the Maxus culture and we are confident she will take the network into the next stage of growth.”

Pattison replaces Vikram Sakhuja, who will remain in the group.

Of the move, Pattison said: “I am thrilled to step up into this role. I love the energy of Maxus and I relish opportunity that comes from our unique and fortunate position as the challenger brand within GroupM. At Maxus we have a mantra to lean into change. In fact it’s really to lead change for our clients, navigating the complexity and embracing the possibilities offered in a digitalised, mobile, always-on media landscape. It’s an incredibly exciting time to lead a media agency.”

She will be replaced in the UK chief executive role by Nick Baughan, who moves from the position of managing director.

Baughan added: “Over the last five years Lindsay has led our team brilliantly in the creation of an agency that has become a major force in the industry. I'm hugely proud to have been part of that success and even prouder to have the opportunity to lead our incredible team into the next chapter.”

He will still report into Pattison.

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