Some of the UK's most powerful marketers, from brands such as Microsoft, DFS and Sage, offer their advice on how to get the most out of agency partnerships as part of an upcoming series by The Drum, in partnership with the Recommended Agency Register (RAR).
The series of articles will feature advice from chief marketing officers and marketers with experience of leading agency relationships from the brand's perspective, to offer brand marketers insight into how they can better work with the creative companies they employ.
Six weekly features on The Drum every Wednesday from today will make up the series with a focus on pitching, brand marketer/agency relationships, the changing face of the agency landscape and what it means for brands across a range of sectors.
The first piece on how brand managers can best engage their creative agencies is now available to read here.
If you are a client-side marketer, you can receive a free copy of the RAR Brand Manager's Book, which is where these articles were first published. Written by RAR managing director Steve Antoniewicz and The Drum online editor Stephen Lepitak, the book contains exclusive testimonials and case studies. Just register online.
More information on the RAR is available on the newly launched website.