How Sochi sponsors could support the LGBT cause – Vote for the best ads in our Winter Olympics creative challenge


By The Drum Team | Staff Writer


McDonald's article

February 10, 2014 | 4 min read

With the Sochi Olympics now underway, and controversy having raged around the event and Russia's treatment of homosexuals, The Chip Shop Awards teamed up with One Minute Briefs and The Drum to pose a challenge to the creative industry: come up with ads to show how Winter Olympics sponsors could promote the LGBT message in Russia.

The challenge tasked creatives with devising spoof ads for Winter Olympic sponsors such as McDonalds, Coca-Cola, Visa, Panasonic, Procter & Gamble, Samsung, Atos, General Electric, Omega and Dow.

Below are 50 out of hundreds of entries to the challenge, as chosen by One Minute Briefs on Twitter.

Now it's the turn of you, our readers, to vote for your favourites by clicking on their buttons below. Voting will remain open until 5pm on Friday and the top 10 will be revealed on Monday 17 February. The entrant with the most votes will receive a special certificate and two free passes to this year's Chip Shop Awards ceremony on 12 June at the Ministry of Sound in London.

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If this competition has got your creative juices flowing, you can enter the official Chip Shop Awards until Friday 14 March.


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