Figures suggest 62% post-paywall drop in traffic to The Sun website

Data from Israeli analytics company SimilarWeb claims traffic to The Sun’s website since it erected a paywall at the beginning of August has dropped by 62.4 per cent.

The findings suggest the site attracted just 14.4 million visits in August compared to 37.3 million in pre-paywall July, while bounce rate is also said to be up, from 47.5 per cent in July to 68.9 per cent in August.

According to SimilarWeb, average time spent on The Sun website fell by 67.4 per cent after the paywall was introduced, from 3:59 minutes to 1:18 minutes.

The Sun declined to comment on the figures.

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