The Sun paywall has gone live as it introduces its Sun+ commercial model this morning.
The newspaper has been registering interest users in the build-up to the launch, with an offer of the first two months of access being made available for £1.
Members will be provided access to the newspaper’s website, tablet and smartphone apps as a result of registering, with content set to include access to Premier League football video highlights, live commentary from games, hotel and event discounts and special offers.
David Dinsmore, editor of the Sun, described the paywall as “a landmark event for The Sun and a testament to the pioneering attitude of Britain’s best-selling newspaper."
He added: "Once again we are leading the way with our innovative technology, drawing on our journalistic heritage and our unrivalled world-class content. Asking readers to pay for content is the only way to protect the future of the newspaper industry.”
Earlier this month, Mike Darcey, CEO of News UK, highlighted the need to follow a paywall strategy online and added “To those who are holding out, I wish them the best of luck.”