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Microsoft IPad Apple

Microsoft targets Apple iPad users with $200 trade in deal to switch to Surface

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By Stephen Lepitak, -

September 15, 2013 | 2 min read

Microsoft has targeted Apple’s iPad customers with a minimum $200 offer to swap the tablets for its own Surface devices instead.

The Windows-developer has begun the offer in the US and Canada to lure iPad owners away from Apple’s devices towards its own, by offering customers a minimum of $200 of store credit to trade in their iPad for a Surface and other products through the Microsoft store.

The deal, in partnership with retailer Cexchange, covers iPads 2,3 and 4, but must include their power chord and be non password-protected.

However, the promotion will only run until Sunday 27 October.

Microsoft Surface prices start at around $350 each through its store.

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