Microsoft targets Apple iPad users with $200 trade in deal to switch to Surface
Microsoft has targeted Apple’s iPad customers with a minimum $200 offer to swap the tablets for its own Surface devices instead.
The Windows-developer has begun the offer in the US and Canada to lure iPad owners away from Apple’s devices towards its own, by offering customers a minimum of $200 of store credit to trade in their iPad for a Surface and other products through the Microsoft store.
The deal, in partnership with retailer Cexchange, covers iPads 2,3 and 4, but must include their power chord and be non password-protected.
However, the promotion will only run until Sunday 27 October.
Microsoft Surface prices start at around $350 each through its store.