By Ishbel Macleod | PR and social media consultant

June 12, 2013 | 2 min read

Burberry has teamed with Google to create Burberry Kisses, a project which allows users to send a virtual kiss to a loved one.

The campaign sees users kiss their touchscreens and have the option to virtually apply colour from a range of Burberry Beauty shades before emailing a personalised message.

The envelope with the message will ‘fly’ from your city to the receiver’s destination across a 3D landscape.

Christopher Bailey, chief creative officer at Burberry, said: “We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trenchcoat on a rainy morning.”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Burberry Kisses is the latest campaign in Google’s art, copy and code project.

Aman Govil, art, copy and code project lead at Google, explained in a blog: “With this project, we’ve tried to create a beautiful experience that comes to life across all screens, and helps connect you to the people who are important to you, wherever they are.

Digital Transformation

More from Digital Transformation

View all