Burberry teams with Google to allow users to send virtual kisses

Burberry has teamed with Google to create Burberry Kisses, a project which allows users to send a virtual kiss to a loved one.

The campaign sees users kiss their touchscreens and have the option to virtually apply colour from a range of Burberry Beauty shades before emailing a personalised message.

The envelope with the message will ‘fly’ from your city to the receiver’s destination across a 3D landscape.

Christopher Bailey, chief creative officer at Burberry, said: “We’re constantly thinking about how we translate the emotion of what we create and experience in the real world into the digital space, whether that’s capturing the energy and excitement of a live gig, the hum and buzz of anticipation before a runway show, or just the feeling you get when you pull on your trenchcoat on a rainy morning.”

Burberry Kisses is the latest campaign in Google’s art, copy and code project.

Aman Govil, art, copy and code project lead at Google, explained in a blog: “With this project, we’ve tried to create a beautiful experience that comes to life across all screens, and helps connect you to the people who are important to you, wherever they are.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.