The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Paddy Power Findus Social Media

Emptying your Findus filled freezer tonight? Paddy Power asks fans to tweet a picture to win a free bet

Author

By Jennifer Faull | Deputy Editor

February 8, 2013 | 1 min read

Never one to miss a cheeky social media opportunity, Paddy Power has launched a campaign on the back of the horse meat scandal to hit Findus today.

The bookmaker has promised frantic Findus customers clearing their freezers of lasagnes a free bet if they tweet a picture of any offending Findus items to the @paddypower feed.

A Paddy Power spokesman said: “We’re not horsing around - come and ‘find us’ on twitter, post us your picture with #findusfriday and if your ready meal is a thoroughbred entry, we’ll dish out a free bet”

Paddy Power has also been offering odds on which animal would be the next to make its way into Britain's food chain - the favourite was deer at 2/1, followed by donkey, dog and rabbit.

Paddy Power Findus Social Media

More from Paddy Power

View all

Trending

Industry insights

View all
Add your own content +