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Paddy Power

Paddy Power unveils new bet on ‘next to contaminate beef burgers’: squirrel, zebra and bigfoot make the list


By Ishbel Macleod, PR and social media consultant

January 16, 2013 | 2 min read

Paddy Power has decided to cash in on the Tesco horsemeat in beef burgers shenanigans by creating a new bet: what will be next to contaminate beef burgers?

The bet starts off with deer at two to one, and goes all the way up to unicorns at 2000 to one.

Animals in between include cat, swan and penguin.

This is a traditional tongue-in-cheek move from Paddy Power, who also ran a bet on the number of children the Duchess of Cambridge was pregnant with.

However, PaddyPower is not the only brand to jump on the news: Morrisons today tweeted ‘We know where all the beef in our own frozen burgers comes from as we make them all in our own factories and the beef used is 100% British’.

Paddy Power said: “Talk about product innovation; not only can you back horses with Paddy Power but now you can also eat them. This is something our punters can really sink their teeth into.”

In order to promote the bet, Paddy Power took to the streets of Dublin to give away free ‘Shergar’ burgers during lunch.

Next species to contaminate Irish “beef” burgers

2/1 Deer

4/1 Dog

6/1 Rabbit

16/1 Squirrel

33/1 Zebra

40/1 Swan

40/1 Greyhound

100/1 Lion

100/1 Penguin

1000/1 Bigfoot

2000/1 Unicorn

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