Always the real thing? When brands become generic
Some brands are victims of their own success. Coke, for example, simply means cola to a lot of people, and ordering one in any number of bars or restaurants up and down the country could result in you being poured a Pepsi. But how does this come to pass? Why do some brand names end up synonymous for product fields in general, who decides that the (mis)use of a brand name is widespread enough to merit entry into the dictionary, and what legal recourse is there for brands?