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IPA Media Owner Awards 2011 winners revealed

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By The Drum Team | Editorial

November 16, 2011 | 2 min read

The first IPA Media Awards saw Specific Media, Google, YouTube, Facebook and News International all pick up trophies on the night.

Announced last night, the ceremony, which aims to highlight best practice among online media owners, saw Microsoft pick up the award for 'Most Innovative Online Campaign', while

Commercial Director Of The Year was named as Ian Dowds, senior vice president UK at Specific Media.

The full list of winners are below:

Most Innovative Online Campaign

Winner: The Register (for Microsoft)

Most Innovative Cross-Media Campaign

Winner: Global Radio (for Sony Ericsson)

Most Effective Online Campaign

Winner: Adnetik (for IG Financial Services)

Highly commended: Tribal Fusion (for VUE Cinemas)

Most Effective Cross-Media Campaign

Winner: News International (for Lloyds Bank Corporate Markets)

Unsung Hero Of The Year

Winner: Matthew Roberts, Senior Delivery Analyst, Specific Media

Highly commended: Jason Tunstall, Head of Products and Services, O2 Media

Sales Newcomer Of The Year

Winner: Emily ffrench Blake, Account Manager, Spotify

Highly commended: Vicky Strong, Assistant Account Manager, Specific Media,

Paolo Janer, Sales Manager, Tribal Fusion

Commercial Director Of The Year

Winner: Ian Dowds, Senior Vice President UK, Specific Media

Highly commended: James Brown, Digital Sales Director, Telegraph

Best Unfeatured Media Owner

Winner: Glam Media

Highly Commended: O2 Media

Survey-based MOA winners:

Best (based on spring and autumn 2011 combined survey results):

Best Overall Media Owner: Specific Media

Best Innovation: Google/YouTube

Best Partnership with agencies: Specific Media

Best Cross-Media Exploitation: Telegraph.co.uk

Most Improved (based on autumn 2011 vs autumn 2010 survey results):

Most Improved Media Owner: Facebook

Most Improved Innovation: IPC Media

Most Improved Partnership with agencies: News International

Most Improved Cross-Media Exploitation: IPC Media

IPA Specific Media Google

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