Marks & Spencer appointed as fashion partner for The X Factor
Marks & Spencer has announced its appointment as exclusive fashion partner for The X Factor 2011, which begins its new season tomorrow.
The deal, with Syco TV, FremantleMedia Enterprises (FME) and ITV sees M&S become the fashion partner of The X Factor’s live final weekend at London’s Wembley Arena and the fashion section of the official website. M&S’ key styles and trends for autumn/winter 2011 will be showcased to The X Factor viewers on the show’s homepage.
Users will also be able to access bespoke footage via an M&S branded video player which will be available when the first live show airs in October. M&S will also be the partner for all in-show competitions for the duration of both The X Factor on ITV1 and The Xtra Factor on ITV2.
Mark Rosenegk, VP of brand partnerships UK at FME, said: “The ideas that M&S came to us with were really compelling and a great fit for The X Factor brand. They’re an ideal fashion partner and we’re looking forward to working with them over the next four months.”
Steve Sharp, executive director of marketing at Marks & Spencer, said: “M&S joining forces with The X Factor makes perfect sense. Styling and fashion is a crucial part of The X Factor journey - for both the contestants and the viewers. So what better partner for the nation’s favourite entertainment show than the nation’s favourite retailer?
“We’re delighted that our customers will have the chance to share in the excitement too with a chance to win tickets to the live finals at Wembley.”