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Latest marketing and advertising news for marks and spencer, including insights and opinions.

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M&S Food inks first-ever TV sponsorship deal with Britain's Got Talent

Why a tie-up between Marks & Spencer and Ocado makes sense

27 February 2019

How Marks & Spencer is rethinking its marketing for India

15 February 2019

M&S boss: shift to product marketing ‘the right decision’ but wider business must catch up

10 January 2019

The Drum Network

Reversal of fortune: brand reinvention for M&S

05 December 2018

M&S is putting Instagram higher on its media plan amid a marketing reset

20 November 2018

Round up: the fortunes and failures of the UK's top brands at Christmas as Amazon's shadow...

12 January 2018

M&S experiments with ‘Christmas Concierge’ chatbot as part of Facebook competition

29 November 2017

M&S shifts strategy to target families with Paddington Bear fronted ads

07 November 2017

Brands celebrate Galentine's Day with Marks & Spencer, Interflora and more jumping onboard...

13 February 2017

M&S clothing uplift sets the stage for marketing revamp later this year

12 January 2017

Meet M&S’ Mr Claus – Ira Dubinsky on what it takes to be head of Christmas at the most critical...

16 December 2016

Marks and Spencer looks to stem sales slide with HQ job cuts

05 September 2016

M&S drops RKCR/Y&R and appoints Grey London to handle both creative and digital business

Ad of the Day: M&S takes us back to school with 'The Art of School Uniforms'

M&S boss tight-lipped on marketing plans as clothing sales take (another) tumble

'If you want her time you’ve got to be worth it' – How Lauren Laverne and Sam Baker are applying...

M&S has work to do if Sparks loyalty data is to sit at the heart of its revival

M&S boss reveals 5-point plan to re-establish brand among lost 'Mrs M&S' customer

Marks & Spencer shortlists WPP shops to pitch for creative and digital accounts

UK Top Shazamed Ads: Marks & Spencer and Clean Bandit re-enter with 'Rather Be'

13 January 2016

People on the move: Hires and Departures at Marks & Spencer, EE, the Guardian and more

08 January 2016

Ad of the Day: M&S - Adventures in Christmas

17 December 2015

Loyalty programmes are essential, but many brands still don’t understand what loyalty is

09 November 2015

M&S scraps Percy Pigs from till lanes following scathing sugar report

Sport England renews This Girl Can push and partners with M&S

UK Top Shazamed Ads: Marks & Spencer enters the chart with 'Come Get it Bae' by Pharrell

Royal baby social reaction: How Coca-Cola, Walkers, Argos, M&S, Notonthehighstreet, Domino's,...

Creative Department - Easter Special: Aldi, Lindt, Marks & Spencer, Mr Kipling & more

Marks & Spencer showcases its flower offering in full bloom for Mother's Day TV spot

Yodel chief: ‘Black Friday caught everyone out’

14 December 2014

Innovation: Why some agencies are better at it than others

25 November 2014

Sainsbury’s is the most socially influential retail brand, finds Klout research

25 November 2014

Christmas Creative Showcase: Featuring Ogilvy & Mather NY, WCRS, ButterflyCannon and more

24 November 2014

The Two Fairies to spread 'Magic & Sparkle' for Marks & Spencer this Christmas

07 November 2014

UK Top Shazamed Ads: Ikea takes the top spot with 'This Head I Hold' by Electric Guest

28 October 2014