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Microsoft 2 Ergo Procter & Gamble (P&G)

2ergo forms alliance with Microsoft's Innovation Outreach programme

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By The Drum Team, Editorial

February 14, 2011 | 2 min read

Mobile marketing company 2ergo has announced that it has formed a strategic alliance with Microsoft’s Innovation Outreach programme, which will see it provide exclusive mobile technology.

The programme is a community for senior executives at 30 of the world’s largest companies, including Proctor & Gamble, 3M and NCR, and acts as an exclusive forum to foster dialogue.

2ergo will be tasked to provide its development capabilities to members of the community for strategic projects that include innovation through mobile technologies, platforms and services.

John Stevens, joint managing director of 2ergo, commented, “IOP member companies represent nearly a trillion dollars in combined global revenue and as such offer a broad platform for us to collaboratively innovate around mobile services. Since delegates to the IOP include Chief Innovation Officers, we look forward to collaborating with some of the best minds in the field of technology, across a broad range of industries.”

Microsoft 2 Ergo Procter & Gamble (P&G)

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