Microsoft W00tmedia Universal

w00t!media promotes Microsoft online gaming tournament

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By The Drum Team, Editorial

May 27, 2009 | 1 min read

Microsoft has tasked Manchester based online advertising agency w00t!media to create an online gaming tournament which will feature combat strategy game Counter Strike 1.6.

The agency, which was approached by Microsoft Visual Studio’s media buying agency Universal McCann to organise the tournament which Microsoft is hoping will engage professionals.

The Microsoft Visual Studio Challenge Cup will feature 48 teams in 12 groups. Knock-out stages began this month, the live final will take place on 4 June with a £3,000 prize fund for the winning teams.

Live coverage of each match will be streamed by online audio and video streaming site QuadV, while Infinity Gaming, the online gaming promoter is hosting the competition.

W00t!media is also working with partners to promote the tournament within the UK gaming community.

Further news of the tournament can be found here.

Microsoft W00tmedia Universal

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